10 Ways Your Business Can Benefit From Email Marketing
We get asked the question quite often, “is email marketing dead?”
Hell no it’s not! Email marketing is one of the more “old-school” digital marketing tactics that still works - very well we might add.
Email marketing allows you to stay connected with the people who matter to you most, whether that’s prospective, active, or past clients.
From our personal experience and swarms of data, consistent and high-quality email campaigns can work for any B2B or B2C business.
Email marketing lets you engage with captive audiences which can help build brand awareness, increase brand recall, and drive sales. Do we have your attention?
If you’re wondering if email marketing might work for you, here are 10 reasons why you should give it a try. Have questions about email marketing? Our experts have answers!
[1] Engage with Captive Audiences
When you send out an e-blast, each one of your opening subscribers consumes that content personally - this is something we like to call, "one-to-one marketing."
Conversely, a billboard, radio or TV ad is a “one to many” message as it needs to speak to many people at once.
When you have a one-to-one message with your audience, you get to speak to your ideal consumer in a more intimate way...and it's no surprise that connecting well with your target customers has proven to be the most beneficial marketing tactic in 2018.
Humans want to engage and relate to the brands that they love most. E-newsletters can help you do just that!
[2] Create Exclusivity
Look, wanting to feel special isn't just for millennials - we all do! That's why email marketing can be so effective. Successful email campaigns are loaded with exclusive content and offers, making it feel coveted and unique to the subscriber.
Make your target audience feel special!
Use your e-blasts to promote exclusive offers, updates and educational information that you don't promote elsewhere.
I know that I personally have spent hundreds of dollars off of retail and event specific e-newsletters that had special news and promos that weren't shared with the public.
Create an exclusive community and watch your digital marketing results consistently climb!
[3] Cross Promote Your Other Marketing Channels
In 2018, it’s all about having a well-rounded marketing strategy versus relying on one tactic.
It’s not just enough to have an email list or social media, you need to invest in multiple marketing channels in order to give your target customers several access points to your brand.
With email marketing, you can consistently promote your other marketing efforts whether that’s your blog, your social profiles, driving website traffic, updates on community/grassroots efforts, events, brand collaborations and more.
[4] Shareable Content
Sharing is caring, people.
And that's what I love about email marketing content.
The key to creating shareable content is to create emotion.
Can you inspire someone?
Can you make them laugh?
Can you share a relatable story?
Can you provide high-quality and industry relevant news/education?
Aim to motivate, entertain or educate with your content and you'll help ensure that it's as shareable as possible.
[5] Affordability
Email marketing is an affordable tactic that can yield powerful results.
The investment should be spent in the design of a high-quality newsletter. Our email marketing packages start at just $350 and most email marketing tools today have very low cost monthly subscription packages.
Personally, we love Mailchimp! However, Squarespace just launched their new email marketing platform and we have to say...their templates look incredible.
[6] Easy to Measure Success
When it comes to measuring the success of your email marketing campaigns, the analytics are very simple to understand.
We primarily use Mailchimp to manage our client’s email campaigns, and their reporting tools are some of the best we’ve seen in the industry.
You can quickly scan your campaign’s report in real time and view open rates and click data that will give you valuable intel into your active subscribers.
[7] Great for limited time offers
This goes hand in hand with exclusivity, but email marketing is great for those seasonal or time-sensitive promos or events.
Try sending out a personalized blast for your subscribers on their birthdays or a special holiday. Or if you have an annual sale or special event - let your loyal email lists know first.
[8] Email Marketing Builds Brand Equity
If you invest in high-quality, branded e-newsletters, you build brand equity every time a subscriber opens it - regardless of whether they make a purchase or take an action step.
Brand awareness and brand recall (the ability to stay top of mind days, weeks or months after the fact) are the building blocks when it comes to successful marketing.
If you don’t have brand awareness, good luck increasing engagement or website traffic.
[9] It’s Less Intrusive
The beauty in email marketing is that your subscribers don’t have to open your emails. This helps weave out any uninterested people and gives you a clear picture of who your engaged audience members are!
Other forms of marketing can feel intrusive, like telemarketing, direct mail, text message marketing, or obnoxious TV or print ads designed to command your attention.
Email marketing is less intrusive because it leaves the subscriber in control. And you can rest easy knowing that those who are truly interested in your brand or products are opening your marketing content.
[10] Better Viewership Than Other Channels
We absolutely love social media marketing and think it’s essential for almost every brand.
But the truth is, you’re only reaching about 1-5% of your followers with any given organic post. With email marketing, you can see open rates far higher.
Email marketing ensures that you’ll reach and engage with more of your subscriber list organically.
Email marketing is an incredibly effective tool if utilized correctly.
Our marketing team helps clients across several industries with their email marketing campaigns and we see consistently great results.
If you’re considering email marketing, let’s chat. We can design custom newsletters that will stand out and make a grand impression on your email list. Click here to schedule a free consult with us.